Job Summary
We are now looking for a new General Manager for Nusfjord Village & Resort in Lofoten – one of Norway’s most iconic and authentic destinations. This is a unique opportunity for a dedicated and ambitious person (or couple) with a strong background in the high-end tourism, hotel, or hospitality sector to take Nusfjord into its next chapter of growth and international recognition.
About Nusfjord
Nusfjord is not just a hotel; it is a destination with over 26,000 acres of untouched Arctic wilderness, nestled in the heart of Lofoten. Here, raw nature meets refined hospitality. The village is a living museum of Norwegian fishing history, seamlessly combined with modern comforts, culinary excellence, and a growing range of nature-based experiences – from kayaking to omakase dining, from Arctic surfing to curated hiking expeditions.
Nusfjord was acquired in 2018 by Carucel and has since been developed step by step with care and long-term vision to restore and renew the destination in harmony with its unique heritage and surroundings.
More information: www.nusfjord.com
About Nusfjord
Nusfjord is not just a hotel; it is a destination with over 26,000 acres of untouched Arctic wilderness, nestled in the heart of Lofoten. Here, raw nature meets refined hospitality. The village is a living museum of Norwegian fishing history, seamlessly combined with modern comforts, culinary excellence, and a growing range of nature-based experiences – from kayaking to omakase dining, from Arctic surfing to curated hiking expeditions.
Nusfjord was acquired in 2018 by Carucel and has since been developed step by step with care and long-term vision to restore and renew the destination in harmony with its unique heritage and surroundings.
More information: www.nusfjord.com
About the Owner – Carucel
Carucel is a Norwegian family-owned investment company, owned by Carl Erik Krefting and his family. The group focuses on property, hospitality, and experiences, creating and developing unique destinations with character and soul, where quality and long-term value creation are at the core.
Learn more: www.carucel.no
Our Ambition
Our ambition for Nusfjord is extremely high. We aim to position Nusfjord as the leading high-end destination in the Nordics – a place where guests from around the world come for authentic experiences, personal connections, and world-class hospitality rooted in nature and culture.
We are looking for someone who shares this ambition deeply and who sees the potential in shaping a destination that blends nature conservation, cultural heritage, and innovative hospitality concepts.
General Manager's Key Responsibilities
- Full operational and strategic responsibility for Nusfjord, including financial management, daily operations, maintenance, and development projects across the 26,000-acre property.
- Leadership and development of the team with direct responsibility for team leads in F&B, hotel operations, guest relations, and maintenance.
- Drive sales, marketing, promotion, and concept development in close collaboration with ownership and the Living & Leisure division.
- Maintain and strengthen Nusfjord’s market position through relationship building with local stakeholders, tourism partners, and the business community.
- Ensure compliance with all regulations, budgetary frameworks, and internal policies while upholding the highest standards of quality and guest experience.
- The General Manager reports to the Director of Leisure & Lifestyle at Carucel
Who We Are Looking For
A dedicated leader with extremely high ambitions, a hands-on mindset, and the humility to lead from the front.
- Solid experience from high-end hospitality, tourism, or hotel management, preferably with boutique or destination properties.
- Deep understanding of Scandinavian culture and guest expectations.
- Strong commercial and operational competence with proven financial results.
- A natural relationship builder and motivator with excellent communication skills.
- Personal interest in and value alignment with nature-based experiences, food culture, and adventure activities such as skiing, surfing, and trail running.
Location
This is an onsite role in Nusfjord, Lofoten, requiring full presence, engagement, and integration into the local community and daily operations. Nusfjord is a lifestyle as much as it is a workplace. It is not just a hotel; it is a destination with over 26,000 acres of untouched Arctic wilderness, nestled in the heart of Lofoten. Here, raw nature meets refined hospitality. The village is a living museum of Norwegian fishing history, seamlessly combined with modern comforts, culinary excellence, and a growing range of nature-based experiences – from kayaking to omakase dining, from Arctic surfing to curated hiking expeditions.
Why Nusfjord?
At Nusfjord, you will not only be managing a hotel – you will be leading a destination with global potential. You will work in an environment where the mountains meet the ocean, where heritage buildings are restored with care, and where each guest is treated like family. Here, you will build on the momentum of the last years and shape the future of one of Scandinavia’s most authentic and premium destinations.
